Sprinkle a bit of ABM strategy into your field marketing events this holiday season. The holidays. A three-week sprint until you can finally close your laptop and pretend Slack doesn’t exist for a few days. Not the case for everyone, but if you’ve tried any marketing or sales outreach in December, you know engagement gets weird. People are either frantically closing deals or mentally checked out by December 10th. So what about that small field marketing event you booked for