Question 1

What is Sprint Method ABM?

Accepted Answer

Sprint Method ABM is our approach to account-based marketing, built around focused, time-boxed sprints instead of static, always-on campaigns. Accounts move through Baseline, Thesis, Experiment, and Insight stages, and a Sprint Heat Calculator decides when an account is ready for another sprint, a pause, or a return to the base list.

Question 2

What's the difference between Build, Support, and Sprint Method ABM?

Accepted Answer

Build is for teams that need real ABM built from the ground up: strategy, account tiers, and playbooks. Support is for programs that already exist and just need extra hands to execute, tools, direct mail, events, and more. Sprint Method ABM is the methodology underneath both, the sprint-based targeting model that powers how the work actually runs.

Question 3

How much does ABM Sidekick cost?

Accepted Answer

Build starts at $12,500 a month for a full program built from the ground up. Support and Sprint Method ABM engagements are scoped individually as a retainer or project, since the right setup depends on what's already in place. Events are priced separately, based on planning scope and event budget.

Question 4

What size companies do you work with?

Accepted Answer

We're built for stretched Series A and B B2B marketing teams, companies that need real ABM but don't have the internal bandwidth to build and run it alone.

Question 5

Do I need an existing ABM program to work with you?

Accepted Answer

No. Some clients come to us with nothing in place and need a program built from scratch. Others already have a program running and just need extra hands to keep it moving. We start by looking at what's already there before adding anything new.

Question 6

What ABM platforms do you support?

Accepted Answer

We work with your existing platform, including 6sense, Demandbase, and Propensity, and can also help stand up a leaner stack if you're starting fresh. We keep tools to four core categories: signals, enrichment, activation, and orchestration.

Question 7

Do you handle ABM events?

Accepted Answer

Yes. We plan and run everything from 1:1 curated experiences and culinary adventures to conference activations and fully custom events, scoped around the accounts you're trying to reach.

Question 8

How is this different from a typical agency?

Accepted Answer

We work like part of your team, not a rotating bench of consultants. We do the actual work instead of just handing over recommendations, and we build around your ICP and buying committees the same way you would.

Question 9

How does ABM target the right buyers?

Accepted Answer

Account-based marketing narrows the list to a specific set of target accounts, then goes deeper on the actual buying group inside each one instead of reaching a broad audience. Sprint Method ABM pushes that further with three targeting tiers: 1:1 for a handful of top accounts, Clusters grouped by persona or pain point, and Base for the full list running lighter-touch, always-on tactics.

Question 10

What's the best ABM targeting strategy?

Accepted Answer

The best targeting strategy treats accounts, and the people inside them, as individuals rather than a single persona. Two people with the same job title can research, decide, and buy in completely different ways, so real ABM targeting means understanding buyer psychology at the contact level, not just firmographic fit at the account level.